Out-of-home

Creating targeted, eye-catching, memorable experience is a big part of finding success in the OOH space.  The overriding principle for any out of home creative is simplicity.  Out of home is its own media channel, with its own considerations for creative, which means you can’t simply drop-in or repurpose media from other channels.  Like the messaging, the creative must be intentional to reaching your audience, and on brand, too.  As a creative driving engagement, these visuals provide the heavy lifting for campaigns.

My role

Creative lead assigned to liaise with agency engaged to create campaign ideas.  Direct, co-create and manage creative output of all design assets.  Present visuals of final products to UNSW senior management.  Oversee operational process to manage workflow and approve prior to going live.  Testing and feedback to company directors, marketing managers.  Creation of campaign guidelines and toolkit for graphic design team.

Outcomes