Client
The University of New South Wales
Scope of work/role:
- Art Director and Senior Graphic Design Lead in years 2005, 2012, 2014, 2017.
- Conduct competitor analysis and staff surveys.
- Attend creative agency briefings.
- Testing and feedback to company directors, marketing managers.
- Proposals and brand workshops with marketing managers and staff.
- Brand guidelines.
- New refreshed logos using master files.
- Creation of brand toolkit.
2005
Introduction of new templates and fonts.
Logo intact from 1970.
2012
Name change from The University of New South Wales to UNSW Australia resulting in a new logo.
2014
Introduction of new tagline resulting in a new logo and update to template system.
2017
Name change from UNSW Australia to UNSW Sydney resulting in a new logo and update to template system.
Outcomes
22% increase in brand recalls
from 2012-2017
18% increased ad recalls
from 2014-2017
Learnings and recommendations
Further resources were created to complement the internal brand experience. Prior to creating resources, my research included empathy mapping and customer journey mapping. This process can be seen here.
