The Virtual Brand Assistant available through the UNSW Brand Hub is an interactive troubleshooting process and workflow, taking a holistic view of all related staff interactions, and supporting materials. Involving the use of customer journey maps, in this case UNSW staff members, which tell the story of different staff interactionsScope and Constraints Creating a …
Development of three (3) learning modules and quick brand video (including content) to build brand champions across the organisation to ensure the appropriate use of the brand’s asset and to increase brand awareness and brand recognitionModule 1: Essentials and Introduction In this introductory piece, users are asked what they plan to use the UNSW …
Client The University of New South Wales Scope of work/role: Art Director and Senior Graphic Design Lead in years 2005, 2012, 2014, 2017Conduct competitor analysis and staff surveysAttend creative agency briefingsTesting and feedback to company directors, marketing managersProposals and brand workshops with marketing managers and staffBrand guidelinesNew refreshed logos using master files…
Client Lowy Cancer Research CentreAustralia’s first facility bringing together researchers in childhood and adult cancers, and one of the country’s largest cancer research facilities, housing up to 400 researchers. The centre, named for businessman Frank Lowy, who donated $10 million towards the project, was officially opened on 28 May 2010Scope of work/role: Art director …