The Virtual Brand Assistant available through the UNSW Brand Hub is an interactive troubleshooting process and workflow, taking a holistic view of all related staff interactions, and supporting materials. Involving the use of customer journey maps, in this case UNSW staff members, which tell the story of different staff interactionsScope and Constraints Creating a …
Development of three (3) learning modules and quick brand video (including content) to build brand champions across the organisation to ensure the appropriate use of the brand’s asset and to increase brand awareness and brand recognitionModule 1: Essentials and Introduction In this introductory piece, users are asked what they plan to use the UNSW …
Client The University of New South Wales Scope of work/role: Art Director and Senior Graphic Design Lead in years 2005, 2012, 2014, 2017Conduct competitor analysis and staff surveysAttend creative agency briefingsTesting and feedback to company directors, marketing managersProposals and brand workshops with marketing managers and staffBrand guidelinesNew refreshed logos using master files…
In 2016, as a key initiative of the 2025 Strategy, UNSW Sydney launched a global recruitment and awareness drive with the aim of hiring 700 new PhD Scholars and 290 leading researchers over ten yearsGoals Elevate the awareness and consideration of UNSW Sydney amongst key academic and leading researcher cohorts in specific geographic markets …
My role Brand and Profile Manager Liaising between UNSW stakeholders, both internal and external partners, including vendors on correct use of the brandSet standards within brand guidelines on best practice for external partners/sponsorsOversee production process and quality controlLiaise with legal teams on TrademarksAdvise, oversee and approve all uses of the UNSW …
Client Lowy Cancer Research CentreAustralia’s first facility bringing together researchers in childhood and adult cancers, and one of the country’s largest cancer research facilities, housing up to 400 researchers. The centre, named for businessman Frank Lowy, who donated $10 million towards the project, was officially opened on 28 May 2010Scope of work/role: Art director …
Creating targeted, eye-catching, memorable experience is a big part of finding success in the OOH space. The overriding principle for any out of home creative is simplicity. Out of home is its own media channel, with its own considerations for creative, which means you can’t simply drop-in or repurpose media from other channels. Like the …