Showing 11 Result(s)
Events Campaign
Connecting prospective students with leading academics and industry experts at Meet the Masters; a week of online events designed to empower careers forward and explore the versatile postgraduate study avenues availableMeet the Masters ran from 15-18 June in 2020, with over 35 events from across eight faculties. Providing the opportunity to ask questions and …
Product Management
The Virtual Brand Assistant available through the UNSW Brand Hub is an interactive troubleshooting process and workflow, taking a holistic view of all related staff interactions, and supporting materials. Involving the use of customer journey maps, in this case UNSW staff members, which tell the story of different staff interactionsScope and Constraints Creating a …
e-Learning
Development of three (3) learning modules and quick brand video (including content) to build brand champions across the organisation to ensure the appropriate use of the brand’s asset and to increase brand awareness and brand recognitionModule 1: Essentials and Introduction In this introductory piece, users are asked what they plan to use the UNSW …
Brand Refresh
Client The University of New South Wales Scope of work/role: Art Director and Senior Graphic Design Lead in years 2005, 2012, 2014, 2017Conduct competitor analysis and staff surveysAttend creative agency briefingsTesting and feedback to company directors, marketing managersProposals and brand workshops with marketing managers and staffBrand guidelinesNew refreshed logos using master files…
Global Campaign
In 2016, as a key initiative of the 2025 Strategy, UNSW Sydney launched a global recruitment and awareness drive with the aim of hiring 700 new PhD Scholars and 290 leading researchers over ten yearsGoals Elevate the awareness and consideration of UNSW Sydney amongst key academic and leading researcher cohorts in specific geographic markets …
Virtual Reality
UNSW wanted to explore more innovative methods in approaching overseas students whose only point of contact with the university might be its prospectus or websiteWhile the tour was primarily to be experienced via VR headset at education conferences throughout the asia pacific region, it was also ported to a mobile app, Google Cardboard, and …
Brand Governance
My role Brand and Profile Manager Liaising between UNSW stakeholders, both internal and external partners, including vendors on correct use of the brandSet standards within brand guidelines on best practice for external partners/sponsorsOversee production process and quality controlLiaise with legal teams on TrademarksAdvise, oversee and approve all uses of the UNSW …
Brand Development & Launch
Client Lowy Cancer Research CentreAustralia’s first facility bringing together researchers in childhood and adult cancers, and one of the country’s largest cancer research facilities, housing up to 400 researchers. The centre, named for businessman Frank Lowy, who donated $10 million towards the project, was officially opened on 28 May 2010Scope of work/role: Art director …