My role
Brand and Profile Manager
- Liaising between UNSW stakeholders, both internal and external partners, including vendors on correct use of the brand.
- Set standards within brand guidelines on best practice for external partners/sponsors.
- Oversee production process and quality control.
- Liaise with legal teams on Trademarks.
- Advise, oversee and approve all uses of the UNSW brand, ensuring visual brand cohesion across all portfolios including ownership of the universities brand guidelines, brand toolkits and Brand Hub.
- Development and author of learning modules, building brand champions across the organisation to ensure the appropriate use of the brand’s asset.
Partnership overview
Sydney FC
The partnership between UNSW Sydney and Sydney FC extends back to 2016, with the UNSW logo appearing on the playing shirts of the W-League team and the shorts of the A-League team.
UNSW also received match-day branding for every home Hyundai A-League game, and match-day branding at televised Westfield W-League matches.
NSW Waratah’s
The partnership between UNSW Sydney and the NSW Waratahs provided access to elite athlete resources and high-performance facilities opened to the university and wider community. Building on the University’s longstanding relationship with the team, sought the NSW Waratahs to relocate their head office and training facilities from Allianz Stadium to UNSW’s David Phillips Sports Complex and the construction of a world-class NSW rugby, centre of excellence.